---
title: The Couchbase Pendo Voice
pubDate: 2026-08-17T09:53:44.266Z
antora:
  editUrl: https://github.com/couchbaselabs/docs-style-guide/edit/main/pendo/modules/ROOT/pages/voice.adoc
  xref: xref:pendo::voice.adoc[]
---

[Consult the llms.txt file for a full list of contents](/llms.txt)
[View original HTML](/pendo/voice.html)

# The Couchbase Pendo Voice

When writing in-app guidance through Pendo, aim for the following voice characteristics:

| Voice Characteristic | Description                                                                     | Do                                                                                                                       | Do Not                                                                                                     |
| -------------------- | ------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------- |
| Passionate           | We're passionate about our work and we want to help developers get things done. | Use strong verbs. Champion Couchbase. Show the user you mean what you say.                                               | Use passive voice. Be wishy-washy or tentative.                                                            |
| Authentic            | We aim to be authentic, good humans. Always.                                    | Be conversational. Use words and phrases that sound natural when spoken out-loud. Be honest and direct. Stay empathetic. | Use too much jargon. Try to use words even the most beginner users will understand. Oversell. Overpromise. |
| Cheerful             | We want to celebrate our user's successes with them.                            | Be encouraging. Take the time to celebrate success.                                                                      | Be overly negative. Be prescriptive or demanding.                                                          |
| Professional         | We want to be respected partners in our customer's journeys.                    | Present facts and data. Write to the point. Write clearly. Spell everything correctly. Capitalize proper nouns.          | Be too casual or informal. Use extra language or fluff to convey a point.                                  |

## [](#what-does-this-look-like-in-practice)What Does This Look Like In Practice?

To write in the Couchbase voice for Pendo:

| Instead of…​                                                                                                                                                                   | Try this…​                                                                                               |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------------- |
| Verify Connectivity to Your Private Network                                                                                                                                    | Check your connection to your private network                                                            |
| To use the Bearer token mechanism with the Couchbase Capella Public API, it is first necessary to obtain Access and Secret keys. This is done within the Couchbase Capella UI. | To use a Bearer token with the Public API, get an Access and Secret key. You can do that from this page. |
| Follow along with this brief tutorial to explore some of the most common methods used to access a Couchbase cluster with an SDK client or CLI tool.                            | Follow along with this brief tutorial to learn how to connect to your Couchbase Capella Database.        |
| Couchbase stores its data as either JSON or Binary documents with unique IDs (primary keys) by which they can be located.                                                      | Couchbase Capella uses unique IDs, or primary keys, to locate your JSON or Binary documents.             |